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A life-changing rejection

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Upon finishing school I hit the pavement in search of my first job. My heart was set on becoming an advertising artist.  In those days, there were no graphic design colleges here, and artists basically learned the ropes through apprenticeship. I had a good idea of what my job would be like, having seen advertising people portrayed in the movies. It would be packed with excitement, glamour, fast cars, fast women, high octane living. As there were no Yellow Pages then, I ploughed through the telephone directory looking for companies with the word advertising in their names. I wrote to a dozen of them and several replied with the usual regrets, and three offered to interview. For my first interview I went to Papineau Advertising and my rudimentary portfolio was reviewed by art director Bill Mundy. I saw for the first time the actual illustrations used in their Milo press ads. They were photoprints of sportsmen rendered in pure black and white, then retouched by hand using pen a...
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Riding the AI Revolution to Achieve Top-of-Mind Awareness

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  Artificial Intelligence as a tool With Artificial Intelligence sweeping the world by storm, our product positioning for Pilot Pen as the leader in pen technology and innovation has found the perfect vehicle to drive up top-of-mind awareness. We proposed kicking off a promo in school bookshops featuring, you guessed it, AI generated content containing gleaming metallic robots against galactic night-sky backgrounds evoking a futuristic world for Pilot Pen products. We would do three ads centred on this theme.  Launch ad featured AI-generated robot hand and galactic sky The launch ad offering two free tubes of pencil lead refills with pen purchase performed to expectations and generated considerable buzz in the schools. This AI generated image featured a chrome-finished steel robot's hand  against a galactic sky background. Followup ad didn’t go down well. For the next ad in the series which offered a free ink refill with pen purchase, we continued focusing on ...
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Stone Age tribe found in Singapore.

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While working on some export promotional packaging for spice paste maker Asian Home Gourmet at the turn of the millennium, I was invited to pitch for a print advertising campaign. These products take the chore out of cooking traditional local specialties like curries, stews, roasts and stir-fries which involve gathering many ingredients that are then pounded or ground in stone pestle and mortar implements. The arrival of electric food processors do help, but AHG’s spice pastes take it one step further by providing all the key ingredients in a ready-to-use sachet. The old way is so yesterday and literally so Stone Age using those granite grinding devices. Hence the theme adopted here to bring out the wow factor of convenience in a bag. The first concept (above)  was to be rendered in comics style, telling of a family rescued from stone age drudgery. I toyed with another headline "Stone Age tribe found in Singapore" but decided prudence was the better part of valo...
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